Marketing to graduates is an increasingly costly exercise, and recent shifts in the higher education market have served only to compound the issue for graduate employers. The higher education changes have seen a redistribution of students in some courses moving to cheaper study options at different campuses. The result for employers is a 30% increase in the time and resources expended on program marketing to attract a suitable pool of candidates.

There are an increasing number of new marketing initiatives now available, and many of these require organisations to be better prepared with detailed marketing plans to ensure that the critical stages of their recruitment process is supported with targeted and effective marketing actions.

GPA has developed many marketing programs for clients, professional associations and for industries. To find out more about how GPA can assist you to develop effective marketing plans, please contact us.