The term ‘Pre Program Pooling’ refers to your organisations ability to continue and attract candidates when not actively recruiting for graduates - a direct by-product of successful Attraction and Engagement strategies. As your market profile is increased, more graduates will be attracted to your organisation, and not just when you are recruiting.

In such a competitive market, it is surprising to see the number of organisations who have a simple message saying: “We are not currently recruiting graduates at this time. Applications for the next program will open again in March”. If a graduate has visited your website, your work is half done! You have already incurred the cost of attracting them – all you need to do is present your organisation in the correct way to engage them and manage the relationship.

Pre Program Pooling is a communication strategy around setting the expectations of the graduates and creating demand for employment in your organisation. Being able to successfully manage a Pre Program Pooling campaign can be difficult, but success in this endeavor will significantly increase your market branding, and over time, decrease your marketing costs.

To find out more about how GPA can help your organisation to implementing your own successful Pre Program Pooling, please contact us.